This is what happens when a sanctioning body actually tries to make stars out of it's drivers, and in 2002 it worked rather awesomely for CART. The whole commercial probably took a day to shoot and didn't require much of a budget, but it was expertly conceived and executed. Boom.

I used this commercial to illustrate a point in a response to my earlier Indycar story, but after watching it about 10 more times I thought it deserved a post of it's own. It's interesting how many of the featured drivers are still tentpole drivers for Indycar twelve years on; check out Scott Dixon before his voice dropped and Dario Speedwagon back when he was still called that.

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Then, of course, there's Paul Tracy. He's just being his regular badass self, not acting a bit.

There's a lesson hiding in this commercial; promote your drivers as the SuperHeroes they are and people will tune in.

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